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SEO is the most viable and cost-effective way to both understand and reach customers at critical moments. Many brands and businesses know (or think they know) that they need SEO for their digital properties, and they will benefit from SEO work being implemented on their behalf. SEO will certainly improve the overall searchability and visibility of a website, but what other real value does it provide? Why is the importance of SEO increasing in this way? These reasons should provide some clarity as to why businesses need SEO to take their brand to the next level, regardless of industry or business size. 1. Organic search is often the primary source of website traffic Organic search is a huge part of most businesses' website performance and is a vital component of the buyer funnel and ultimately leads users to complete a conversion or engagement. As marketers know, Google has a huge share of the search market compared to competitors like Yahoo, Bing, and many others. This is not to say that all search engines do not contribute to a brand's visibility they do. It's just that Google owns a large portion of the overall search market. Nevertheless, it is a clear leader, and thus it is necessary to follow its guidelines. But the remaining share of the market owned by other engines is also valuable to brands. This is especially true for brands in niche verticals where voice, visual and vertical search engines play an essential role. Google, in addition to being the most visited website in the world (and especially in the United States), is also the most popular email provider globally with over 1 billion users. YouTube is the second largest search engine and over 2 billion people access it at least once a month. 909Holdings has the Best digital marketing agency in the world that will help you in giving the best services. We know that a clear majority of the world that has access to the Internet visits Google at least once a day to find information. Being highly visible as a trusted resource by Google and other search engines will always work in favor of the brand. Quality SEO and a high-quality website get the brand out there. 2. SEO Builds Trust and Credibility The goal of any experienced SEO is to establish a strong foundation for a beautiful website with a clean, effective user experience that is easily discoverable in search because of the trust and credibility of the brand and its digital properties. Many elements go into establishing authority with respect to search engines such as Google. In addition to the factors mentioned above, authority is earned over time as a result of these aspects: • Natural Links. • Positive user behavior. • Machine-learning signals. • Optimized on-page elements and content. 3. SEO is the best way to understand the voice of the consumer From understanding macro market shifts to understanding consumer intent in fine detail, SEO tells us what customers want and need. SEO data and format - spoken or spoken word - give us clear signals of intent and user behavior. It does this in several ways: • Search query data. • SERP Analysis. • Analytics data and AI insights. 4. A good SEO also means a better user experience User experience has become the number one priority of every marketer. Everyone wants better organic ranking and maximum visibility. However, few people realize that optimal user experience is a big part of getting there. Google has learned how to interpret good or bad user experience, and a positive user experience has become a key element to a website's success. Google's page experience update is something marketers across all industries will need to follow and is part of their long-term focus on customer experience. 5. Local SEO means increased engagement, traffic, and conversions With the rise and growing dominance of mobile traffic, local search has become a fundamental part of the success of small and medium-sized businesses. Local adaptations focus on specific neighborhoods, towns, cities, regions,, and even states in order to establish a viable medium for the brand's message at a local level. SEO professionals do this by optimizing a brand's website and its content, including local citations and backlinks, as well as regional listings related to the location and business sector a brand belongs. To boost engagement locally, SEO professionals should start by optimizing a brand's Knowledge Graph panel, its Google My Business listing, and its social media profiles. 6. SEO Affects the Buying Cycle Research is becoming an increasingly important element of SEO, and real-time research is growing in importance. Using SEO tactics to drive your messaging around good deals, phenomenal products and services, and the importance and dependability of what you offer customers will be a game-changer. This will definitely have a positive impact on the buying cycle as well if done correctly. Brands should be visible in the places people need them for a worthy connection to be made. Local SEO enhances that visibility and lets potential customers find the answers and the businesses providing those answers.